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It’s always fun to see just how different areas of the world are using different elements of the Internet. We have known for quite some time that Japan is the world leader in mobile usage although you don’t hear as much about it these days as the US and Europe closes the gap. comScore released [...]
As the world of Internet marketing grows more expansive and thus more confusing each day (think multiple platforms, measurement issues, mobile needs, not even doing the basics well etc. etc) marketers are often faced with decisions that didn’t even exist the day before. Now add to the mix the excitement that is building around an [...]
One of the larger issues around the Android platform for mobile has been the payment system. Unlike Apple’s easy to do iTunes pay system for apps, Android users have had to go a few extra steps in order to buy apps. Of course, while it’s not the end of the world, for people who are [...]
Google and Apple may be sparring a bit but that doesn’t mean that iPhone users won’t have a chance to play with all of Google’s toys. Yesterday, Google introduced its Google Goggles for the iPhone as a part of the GoogleMobile App for iPhone. The video below from the Google Mobile blog does a great [...]
It’s hard enough being a marketer these days with all of the options and all of the things that you are supposed to already know. By the way, you are an expert in traditional offline media, all forms of online new media, all digital out of home options, every aspect of social media including all [...]
In a sign that mobile is more important than ever, the Mobile Marketing Association has chosen Internet evangelist Greg Stuart as its CEO after having a 9 month vacancy for the post. Normally association hirings can be important but not necessarily news but due to the rapid growth of the mobile space this one merits [...]