w3logics

CNN has a nifty new study they call POWNAR which stands for “power of news and recommendation.” For the study they tracked the sharing of news through social networks and they also used eye-tracking and biometrics to study engagement. Told you it was nifty. First, they took a look at the kinds of news stories that [...]

FarmVille now has its own McDonalds. Sing along with me, “Old McDonalds had a farm, EE-I-EE-I Oy!” It’s a one day only promotion that will probably lead to a long term ad deal, but where’s the hype in that? Today only, Facebook fans can stop by the McDonalds’ farm to help plant tomatoes and mustard [...]

OK, so having a definitive answer that is the beginning and end all is not very reasonable but the headline got your attention, right? The social media measurement quandary is one that has been around since the start of the social media age and will no doubt be around for as long as social media [...]

Imagine you’re at party with 800 people and you need to tell one specific person that you found her cell phone on the bar. Everyone is talking, music is playing, people keep moving around and so even if you spot the girl you’re looking for, by the time you make your way through the crowd, she’s [...]

I talked and Facebook listened. How amazing is that? Just the other day I was saying that I had a link I wanted to share but I didn’t want to spam my whole list of Facebook friends when only a few of them would be interested. Today, I wake up and find that Facebook has [...]

“Promoted” seems to be Twitters favorite word as they graduate from Promoted Tweets to Promoted Trends to the newest item, Promoted Accounts. Promoted Accounts will appear in the Suggested For You space in your Twitter sidebar.  The algorithm is set to compare your followers with the followers of people you follow, then suggest an applicable [...]

The world is full of leader and followers and no where is this more evident than in social media. For marketers, connecting with one leader, that one influential voice in a given niche, is worth a 1,000 followers. That’s where Klout comes in. Kout was originally imagined as another internet badge of honor that you could [...]

Twitter has named a new CEO, former COO Dick Costolo, to replace Evan Williams who will now be able to concentrate on the Twitter product set. This move is one that indicates more than ever that Twitter is getting more serious about itself as a business as well as a service. The Twitter blog post [...]

Last month, we reported on a story of a Portland Cafe owner who claims she lost thousands of dollars doing business with popular deal site Groupon. Some people sided with her, others said she mishandled the situation and Groupon said her story wasn’t typical. But is it? The folks at the Jesse H. Jones Graduate [...]