Paid Social · PPC
Scaling a DTC Brand to 6.2× ROAS
A promising DTC store was bleeding budget on broad campaigns. In five months we rebuilt the funnel and creative system to hit a profitable 6.2× return on ad spend.
6.2×
Return on ad spend
3×
Scaled ad spend
-31%
Cost per purchase
The challenge
The client had scaled paid social to early traction but hit a wall. Broad targeting drove spend without profit, creative was exhausted, and cost per purchase kept climbing.
The approach
We restructured into a full-funnel Meta account: awareness at top, retargeting at the base, and a strict creative testing slate on top. Each week we shipped new static and short-form video concepts, killed losers fast, and scaled only the winners by unit economics.
We paired this with an email retargeting loop so no visitor was ever left to chance.
The results
- 6.2× ROAS within five months
- 3× more ad spend while ROAS stayed profitable
- -31% cost per purchase
- Creative output doubled with a reusable testing system
"They run paid media like it's their own money. We scaled 3× spend and kept ROAS healthy the whole way." — Ava Rodriguez, Founder
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